The Company, Mila d’Opiz was founded in 1938.
It is a privately owned family business. Mila has aimed to harmonize nature and natural things with quality skincare. Innovative techniques and ingredients, tests excluding animal involvement, and very high quality standards are strictly employed. The Mila d’Opiz products are especially formulated for salon and spa professional use. This means you are buying products that have the most exclusive of ingredients you can find in skincare.
The STory Behind The Brand
Born 1903 in Trogen, Switzerland, Emilie, called Mila, was a bright child with a great desire to learn. She loved to go to school and was, as many other girls of her time, a big help to her mother. In 1925 she had worked herself up to a leading employee in a grocery store. Her eagerness to learn and her ambition brought her to France to an aristocratic family where she served as governess of the children, improving her knowledge of the French language at the same time.
In 1929 Emilie Altherr married Friedrich-Wilhelm Opitz. Her husband’s professional field brought Madame Opitz to the idea of her lifework. The merchant Opitz, from Schaffhausen / Switzerland, worked in the world of medical and pharmaceutical research. One of his research scientists convinced the young woman of the efficiency of innovative skin care products. The idea of creating her own products was born. Thus, the foundation stone of today’s products had been laid by Mila Opitz in 1938 – at that time known under the product name MILOPA .
The hormonal creams developed by Mila Opitz brought her respect and acknowledgment from the circle of international skin care experts. Her hard work and disposition to risk made her into one of the most important Swiss pioneers of the Anti-Aging Cosmetic.
In 1952, Silva Studer-Opitz, the only daughter, joined her mother’s company. In 1956 Dr. Wolf Studer-Opitz, the son in law, took over the leadership of the company together with his wife.The company was newly structured into the production firm M. Opitz & Co Ltd. and trading company Mila d’Opiz Ltd.
Mila Opitz passed away on October 7th 1989, but her cosmetic line «Mila d’Opiz» continues to thrive.
International marketing and branding was frustrated by trademark protection issue with the makers of Milupa baby food because of its similarity with the name Milopa. However, this presented an opportunity to use the name of the company‘s founder and pioneer, Mila Opitz, to brand her own cosmetic line. The name Mila Opitz was modified to Mila d‘Opiz to better suit the marketing needs of the cosmetic world.
In 1994, M. Opitz was one of the first Swiss companies of the cosmetic industry to receive the Quality Certificate ISO 9001‐Rev. 1994.
Cosmetics. Innovative by nature
The abiding Mila d’Opiz company vision is to provide as many people as possible with the means of making them feel good about their skin.
More than just a nice feeling. The brand – Mila d’Opiz
A brand is a promise. A promise to the client and to the future. The brand values of Mila d’Opiz define the promise: ever higher Quality, Naturalness, Modernity, Care and Beauty.
How Mila d’Opiz will become ever better. Quality
Quality has always played a central role for Mila d’Opiz. Quality shows in the product itself, in the high value ingredients and their formulation. Mila d’Opiz is synonymous with the highest quality.
What your skin needs. Naturalness
Naturalness is also central to Mila d’Opiz. It is given meaning through the active ingredients and raw materials used and the production procedures we employ. Naturalness can be seen in the way we listen to the wishes of our customers and our trade partners across the world.
Why we continue to develop. Modernity
As the founder of Mila d’Opiz revolutionised her then market she laid the foundations for modernity. Our Development department and specialists search continuously for innovative techniques and ingredients. Progressive thinking is what Mila d’Opiz is all about.